Heritage Rivers and Communities March 2008

The Heritage Rivers & Communities Best Practices Mission provided participants, representing communities and destinations, which have used their location alongside a river, with successful examples of how to develop water-based experiences, cultural products/artisans and wildlife viewing. The destination showcased linkages between several communities along the same waterway system which cross-sell one another as part of a larger tourism destination. The mission participants were exposed to ways to encourage visitors to move progressively from one destination to the next along the river route by means of effective navigation in both rural and urban settings.

This mission visited the South Carolina National Heritage Corridor, SC, March 11 - 15, 2008.
 

•The need to look at ‘Themed’ experiences and ‘clustering’ of product was reinforced based on the success of the Heritage Corridor

•The information gathered on this Mission will provide the basis for creating our own ‘themed’ Corridor.

•We must partner and work with all levels of government and the various stakeholders to be successful.

•In order to be successful and sustainable individual Heritage/Cultural/Tourism initiatives must be planned, developed and marketed within the larger context of regional, provincial and inter provincial strategies.

•We need greater emphasis on the quality of product and service levels rather than the development of new product.

•A true reality check for our region (very relevant) in terms of partnerships, expectations and customer service.

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