Experiential Tourism - Quebec City, Quebec

April 26th - April 30th

The Experiential Tourism Mission will concentrate on the development of interactive tourism experiences and packaging. It will look at how to collaborate with local resorts, facilities, and service providers to offer diverse experiences, which provide authenticity, inspiration, and replenishment of the spirit through programs, guides, and facilitators. 

 Learning Objectives:

• Learn new methods to make personal connections with each visitor, to create experiences that are inherently personal, engages their senses and makes connection on a emotional, physical, spiritual or intellectual level
• How to create vacation experiences by linking activities, meals, culture, special events, etc
• How to capitalize on cultural resources and create a tourism experience for visitors
• How to use experiential tourism to differentiate your tourism product in a competitive market
• How to go the extra step to connect the buyer mentally to the artisan or the product
• How to differentiate eating from dining and surface the connection with food by drawing connections to the nature and culture of the place you are visiting
• How to challenge the intellect and open minds of the guests through facilitating information exchange and hands on experience
• How to realize your destination has greater potential
• What packages can be used to attract visitors? How can we break from traditional interpretation to attract guest to our region?
• Learn basic concepts and skills associated with customized tourism packaging, experiential travel and niche market focus
• How to "up sell" a visitor and offer a true experience as opposed to simply a bed
• How to use storytelling or nature to create memorable experiences
• How to help guests to see the less "apparent," challenge their imagination and intellect, and launch their imaginations.
• How to learn about the best experience opportunities within your region and ignite the minds of your visitor
• How service providers can seek to understand the values, traits and interest of their clients and in turn provided customized advice to launch their explorations and provide experience opportunities
• How guest can gain a new perspective through the eyes of an artisan, chef, farmer etc
• Learn how to involve tourist in your local traditions
• How to set expectations to meet the experience and how to make experinces better and more memorable
• How to challenge the intellects and open the minds of guests through facilitating information exchange and hands on experience
• Share innovative "experiences facilitaion methods" that promote personal connections between guests and the nature and culture of the places they are visiting