Experiential Tourism - Quebec City, Quebec

April 26th - April 30th

The Experiential Tourism Mission will concentrate on the development of interactive tourism experiences and packaging. It will look at how to collaborate with local resorts, facilities, and service providers to offer diverse experiences, which provide authenticity, inspiration, and replenishment of the spirit through programs, guides, and facilitators.

Learning Objectives:

Learn new methods to make personal connections with each visitor, to create experiences that are inherently personal, engages their senses and makes connection on a emotional, physical, spiritual or intellectual level
How to create vacation experiences by linking activities, meals, culture, special events, etc
How to capitalize on cultural resources and create a tourism experience for visitors
How to use experiential tourism to differentiate your tourism product in a competitive market
How to go the extra step to connect the buyer mentally to the artisan or the product
How to differentiate eating from dining and surface the connection with food by drawing connections to the nature and culture of the place you are visiting
How to challenge the intellect and open minds of the guests through facilitating information exchange and hands on experience
How to realize your destination has greater potential
What packages can be used to attract visitors? How can we break from traditional interpretation to attract guest to our region?
Learn basic concepts and skills associated with customized tourism packaging, experiential travel and niche market focus
How to "up sell" a visitor and offer a true experience as opposed to simply a bed
How to use storytelling or nature to create memorable experiences
How to help guests to see the less "apparent," challenge their imagination and intellect, and launch their imaginations.
How to learn about the best experience opportunities within your region and ignite the minds of your visitor
How service providers can seek to understand the values, traits and interest of their clients and in turn provided customized advice to launch their explorations and provide experience opportunities
How guest can gain a new perspective through the eyes of an artisan, chef, farmer etc
Learn how to involve tourist in your local traditions
How to set expectations to meet the experience and how to make experinces better and more memorable
How to challenge the intellects and open the minds of guests through facilitating information exchange and hands on experience
Share innovative "experiences facilitaion methods" that promote personal connections between guests and the nature and culture of the places they are visiting

Click here to see this mission's draft itinerary Click here to see this mission's final report

The Experiential Tourism Mission concentrated on the development of interactive tourism experiences and packaging. It looked at how to collaborate with local resorts, facilities, and service providers to offer diverse experiences, which provide authenticity, inspiration, and replenishment of the spirit through programs, guides, and facilitators.