Destination Marketing for Francophone Operators March 2008

March 25th - March 29th

This mission visited Saguenay, Québec, March 25 - 29, 2008.

The goal of this mission was to recruit French-speaking participants and expose them to the framework necessary for Saguenay to be considered an ideal place to visit for Francophone tourists. This destination was a good example of an area that tailors its tourist products to the French-speaking market. The group learned of ways to develop and market with success an authentic tourist product with the intention of attracting French visitors.

The mission content and facilitation was in French.