Product Development Best Practices Mission October, 2007

October 23rd - October 27th

Click here to read the Product Development final report

 

This mission focused on tourism product and the challenges facing the industry in offering new products and services that increase the overall profitability of the sector and further develop the attractiveness and competitiveness of the destination. This mission visited a destination that has recognized, through research and other methods, its potential to market and develops additional tourism products (i.e. a destination that takes a proactive approach in recognizing it has greater potential before a product is considered to be struggling).

The Product Development mission visited the Canadian Badlands, Alberta October 23 - 27, 2007.

•The group noted the importance of developing partnerships for their products, and to expand on the authenticity of their product, by utilizing what is available in their own area.

•The group itself was fantastic, with a variety of organizations and business being represented. Not only did the participants get information from the presenters but from each other, forming relationships which will assist them in future plans.